North West, the 12-year-old daughter of Kim Kardashian and Kanye West, is preparing to enter the fashion world with a brand of her own, backed by her mother’s business support.
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Stefanie Keenan/Getty Images Kim Kardashian and North West in 2023 |
The preteen, who was recently seen shopping in New York while sporting neon blue hair and a $795 Balenciaga T-shirt, is set to carve out her own creative lane within the industry. Kardashian, 45, has already taken formal steps to establish the venture, filing three trademark applications connected to the upcoming brand.
According to filings with the U.S. Patent and Trademark Office, the brand will be called “NOR11,” a reference to North’s nickname and her age at the time the concept was developed. The applications reportedly span multiple product categories.
The first filing covers clothing and accessories, including dresses, socks, footwear and hats. A second trademark applies to watches and jewelry such as necklaces, bracelets, earrings and rings. The third filing focuses on bags, including backpacks, purses and wallets.
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| North West/TikTok |
Although the brand has not yet been officially announced, North has been seen wearing hats emblazoned with “NOR11” for several months in photos and videos posted to her Instagram and TikTok accounts.
The trademarks were filed under KimYe’s Kid Inc., a California-based corporation formed in 2023. At the time of its incorporation, Kardashian also filed trademarks connected to North for potential skincare and toy ventures. While the company’s name references both parents, state records list Kardashian as the sole adult associated with North’s current business initiatives.
Representatives for Kardashian did not immediately respond to a request for comment from The Independent.
North is the eldest child of the Skims founder and the “Gold Digger” rapper, who finalized their separation in February 2021 after seven years of marriage. The former couple continues to co-parent North along with their other children: sons Saint, 10, and Psalm, six, and daughter Chicago, eight.
“NOR11” will not mark North’s first professional endeavor. She has already released her own album, collaborated with her father on music projects, appeared on the covers of multiple magazines, and taken the stage as “Young Simba” in a Los Angeles production of The Lion King.
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| Photo: www.instagram.com/northwest |